Our Marketing

MARKETING

What follows is an outline of how we market our properties.  We will tailor our strategy for your particular property to expose it at the most appropriate price to active buyers in the best possible light.

Price: Marketing your property effectively has a lot to do with how it is priced. We carefully consider all aspects of your home and ask for your input as well. We then compare the features of your home with recent sales and use our knowledge of how the market (i.e. buyers) values these features (like proximity to the ski slopes, whether your driveway is south-facing, if you have extra storage space, what kind of roof you have, and if it is a condo, how high the HOA dues are, etc).  We often perform a detailed CMA, Comparative Market Analysis, for our sellers to show what the current market is saying about their type of property.

Placement of your property is also very important. We employ the following channels of marketing to make sure thousands of eyeballs see your listing:

  1. The Mammoth Lakes Board of Realtors Multiple Listing Service (MLS): This is the most effective channel, as it goes to all of our cooperating agents in Mammoth who are all working with active buyers and should be telling them about your property if it fits their interests.  We pride ourselves on having great relationships with our fellow agents in Mammoth; they love to show our listings and do not hesitate to contact us with their buyers’ questions and register their interest in them.
  2. The Real Estate Book: In print, this little booklet is placed all over the Eastern Sierra and is published 10 times per year. We have maintained a full page ad since 2005. Better yet, The Real Estate Book maintains a robust online presence with many online partners. A few are pictured here: TREB Online Partners 2013
  3. Real Estate Websites:
    1. Zillow.com: We pay extra to feature some of our listings on this top rated real estate website.
    2. Trulia.com: We pay extra to feature some of our listings on this Top 3 website.
    3. Google.com: We advertise on Google so that our website and listings are easy to find.
    4. Our listings also show up on Realtor.com and Yahoo.com
  4. Our websites: We own and maintain the following URL’s and assign them to specific listings when appropriate:
    1. www.MammothRealtySearch.com
    2. www.MammothFairwayHome.com
    3. www.MammothViewHome.com
    4. www.MajesticPinesHome.com
    5. www.MammothKnollsHome.com
    6. www.JSLCondo.com
    7. www.Mammoth-Cabin.com
    8. www.MammothRunningCondo.com
    9. www.ILoveMammothLakes.com
    10. www.Ski-In-Ski-Out.net
    11. www.MammothHomeSearch.com
    12. www.MammothLakesForeclosures.com
    13. www.ShortSalesMammoth.com
    14. www.CrowleyLakeHome.com
    15. www.SlopesideVilla.com
    16. www.Ski-In-Ski-Out-Villa.com
    17. www.Ski-In-Ski-Out-Home.com
    18. www.Mammoth-Loft.com
    19. www.LuxuryMammothHomes.com
    20. www.SnowcrestHome.com
    21. www.JuneLakeResidence.com
    22. www.OlanchaRealEstate.com
    23. www.MammothLakesResources.com
  5. YouTube: We were the very first agents in Mammoth to take walkthrough videos of our listings and post them on YouTube. Since many of our buyers come from Los Angeles, San Diego, Santa Barbara and all over Southern California, they appreciate getting a more comprehensive visual representation than just 2 dimensional photos.
  6. Text Marketing: When appropriate, we place a sign on your listing which has instructions to text “Mammoth1” to the code 85377 (go ahead – try it!). The buyer will immediately receive a text message with pertinent info about your listing, including a link to your listing’s website. We own the codes Mammoth1 through Mammoth7.
    1. In addition, if someone texts “Homes” to 85377, it will show them all homes for sale right near where they are standing (it is GPS-enabled).
  7. Realtor Caravan: We like to immediately host your property on our weekly Realtor caravan to allow agents to view the property and tell their buyers that they have seen it in person. We also often provide refreshments to help increase attendance at this event. We do not put market your property until the data is accurate and the photos are of high quality. First impressions make a big difference! Contact us if you would like us to prepare a customized listing presentation for your property.
  8. Mammoth Times: Mammoth Realty Group prints a special real estate edition in the holiday editions of The Mammoth Times weekly newspaper.
  9. Mobile: As more buyers take to their mobile devices to shop for real estate, so have we.  We are on the apps that are associated with the websites mentioned above.

More about our Service:

  1. Photography: We hire a professional photographer to shoot your property so that its features are shown in the best light.
  2. Office Brand: Mammoth Realty Group has been the #1 brokerage in Mammoth since 2008.  We are the only brokerage to offer two office locations in Mammoth, one on Old Mammoth Rd. and one on Main Street.

Here is a list of all the places we can be seen on the web:

a.   VisitMammoth.com

b.   MRG website

c.   Zillow profile

d.  Trulia profile

e.  TREB profile

f.   YouTube

g.  RealEstate.com

h.  Yelp.com

i.   Yahoo.com

j.   Blogger.com

k.  Linkedin (Dennis)

l.   Linkedin (Tara)

m. Facebook

g.  (and then google us to see where else we might show up)

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